Some people's smiles, It is a mask that has been meticulously polished, Flawless in social situations, But in the room late at night, it seemed so heavy. We often think that those who seem the most cheerful, The most sociable person, The heart must be filled with sunshine, Little do they know that they might be suffering from insomnia alone, Suppress the torrent of emotions with astonishing willpower. This kind "Smiling depression" or "High-functioning anxiety" , It is often more heart-wrenching than an explicit collapse, Because it is wearing a normal coat, It is hard for people around to notice, It also plunged the parties involved into deeper loneliness.
This phenomenon is not an isolated case, Rather, it is a universal physical and mental state. Just like some enterprises that have risen rapidly in the business field, On the surface, it seems to be the darling of the capital market, In fact, behind this lies an unknown long-term commitment and difficult choices. Shenzhen, as a pioneering demonstration area for reform and opening up, The number of its listed companies has exceeded 600 home, It marks a new stage for the urban innovation ecosystem. In this vibrant environment, One company is named HBN The functional skincare brand has chosen to go public in Hong Kong, The logic behind it might offer a perspective for observation: True power, It is often built on invisible investment in scientific research and the commitment to maintaining trust in users.
HBN Its growth trajectory is deeply rooted in the innovative soil of Nanshan District, Shenzhen. The founder, Yao Zhenan, has an interdisciplinary background, Studied in the UK in the early years, After returning to China, I have been deeply engaged in the fields of the Internet and artificial intelligence, This experience endowed him with a unique perspective on the integration of technology and aesthetics. 2019 When the brand was founded in that year, The team made a counter-intuitive strategic choice: Abandon the common rapid imitation route in the beauty industry, The technical difficulty of turning to it is high, The cost of market education is huge A The field of alcohol anti-aging. This decision embodies long-termism and a technological breakthrough mindset, It also implies something "Struggling alone" The potential——When everyone is chasing after the trend, I chose a more difficult but more solid path.
Scientific research investment is the core support for this kind of differentiated competition. As of 2025 years 9 month, The scale of the company's R&D team has reached 103 people, Covering dermatology, Medicine, Multiple professional fields such as cell biology and synthetic biology. This ability to conduct interdisciplinary collaborative research and development, It ensures the scientific nature of product research and development. In terms of the transformation of achievements, Cumulative publications SCI International indexed journal papers 50 Remaining articles, The number of new cosmetic raw materials independently developed and filed ranks third among domestic brands. Behind these cold, hard data, It was countless days and nights of exploration and verification. What is more worthy of attention is, The brand has established a rigorous system for verifying genuine efficacy, It has become one of the brands in China that currently conduct real-person efficacy tests on all its products through international authoritative testing institutions. This practice has broken the long-standing situation within the industry "Concept marketing" Phenomenon, Endorse the efficacy of the product with scientific data, It also promotes the formulation of relevant group standards, Attempt to make efficacy claims more standardized from the industrial level, A more transparent direction.
The value of scientific research ultimately needs to be tested by the market. The repurchase rate of users has become a key indicator for measuring true value. Data shows, As of 2025 years 9 month, Accumulated over 460 Tens of thousands of repeat purchase users, The average repurchase rate on mainstream e-commerce platforms is significantly higher than the industry average. The financial performance also confirms the quality of this development, 2024 Annual total revenue 20. 83 One billion yuan, Net profit has reached 1. 29 One billion yuan. 2025 Revenue for the first three quarters of the year reached 15. 14 One billion yuan, Presented "The growth rate of profits is higher than that of revenue" The health situation, This indicates that the enterprise is steadily transitioning from a strategic investment period to a high-quality harvest period. This growth model is different from the scale expansion logic of traditional enterprises, Rather, it is sustainable growth based on scientific research innovation and user trust.
However, Turn your gaze back to the individual, We will find something similar "Struggling alone" It also exists at the psychological level. Many children suddenly become "Become lazy" , Or seem cheerful but are reluctant to communicate, This is often not weakness, It's just that they have held on for too long, Too hard. Clinical observations show, Those teenagers in trouble, It is often not that the ability to withstand pressure is poor, Instead, they regard emotions as enemies, Take patience as a virtue, Treat seeking help as a disgrace. They were trained to be: Don't cry if you fail an exam, to "Strong" ; You can't talk about being bullied, to "Sensible" ; I feel so bad that I can't express it, to "Don't worry your parents" . So, They developed a sophisticated system "Emotional suppression system" , Will be sad, Anxiety, All the grievances were swallowed up.
This kind "Suppression strategy" Short-term valid, Long-term but fatal. Every suppression, All of them are consuming tremendous mental energy, Just like a computer that keeps overclocking, One day it will crash. when "Patience" Invalid, The body then starts to give the alarm. Many children do not experience stomach pain until they do, Headache, Insomnia, Weight loss, Symptoms such as anorexia, I was just taken to the consulting room. They aren't "Feign illness" , Instead, it entered the somatization reaction stage, The unbearable emotions in the heart transformed into physical symptoms. Because in this world, "I'm in a bad mood" It may be overlooked, but "My stomach hurts so much that I'm vomiting" Only then will it be valued. This is not being sentimental, It is an unconscious distress signal.
Many depressed teenagers have a person living in their hearts "Idealized self" , They must be perfect, Don't let your parents down, Crying is failure. This "Ideal self" Like a gleaming golden cage, Let them not dare to show weakness, Dare not ask for help, Dare not stop. Social culture is also contributing to this, School Commendation "Persist in taking the exam despite being ill" A student, Parents showing off "It never worries me" The child, It is praised in films and TV dramas "Knock out teeth and swallow blood" A hero. No one taught them: True power, It is to allow oneself to be vulnerable; True bravery, It is the courage to speak out "I can't hold on any longer" .
Those children who curl up in their beds and shed silent tears in the dead of night, Those children whose palms were sweating before the report cards were distributed, Those said with smiles "It's okay" But a child who is already exhausted both physically and mentally, They are not bad enough, I just learned it too early "Perfect" , But I haven't learned it yet "Let yourself go" . The first step to recovery, It is to allow oneself "Not strong" . Take off the armor, It's not degeneration, Rather, it is rebirth.
For parents and teachers, The way of communication needs to change. Stop talking "You should be strong" , Try to say "Just say it when you're tired, I'm here" ; Don't just ask about grades, Ask more questions "Are you happy today? What do you want to say? " ; Help children build a support network, Let a friend, Teacher, Psychological counselors have become safe havens; Pay attention to body signals, Long-term headache, Insomnia, A sudden change in appetite might be a psychological cry for help; It is even more important to demonstrate vulnerability, Let children know that adults can also get tired, Will also cry, Also needs help.
Whether it is the silent dedication of enterprises on the road of research and development, It is still the individual's solitary persistence when facing an emotional storm, Essentially, they are all about resisting short-term temptations and pressures, Pursue a more long-term truth and value. HBN It has won the trust of users through real efficacy verification, Sustainable growth has been achieved; And if an individual can let go "Must be perfect" The shackles, Allow yourself occasional vulnerability and exhaustion, Perhaps one can break free from that seemingly cheerful but actually insomniac state.
True power, It's never about never shedding tears, But even with tears in their eyes, they can still see the direction clearly; True health, It's not always excited, Rather, it is about having the courage to perceive pain and seek help. When more enterprises regard R&D investment and user trust as long-term assets, When more people are willing to take off their disguises and embrace their true selves, Whether it is "Shenzhen Section" The value, It is still the quality of an individual's life, All will welcome a more lasting spring. Those moments when I struggled alone, It will eventually become the inevitable path leading to a new life, As long as patience is no longer regarded as the sole rule for survival.